Focus Marketing Group, Inc. | Promotional Products and Apparel

The Power of Promo: Why People Love Freebies

Jun 29

Getting free items can feel like winning the lottery. Whether it's a free sample at the grocery store or a free trial of your favorite streaming service, it is always exciting to get something for ...

8 Graphic Design Mistakes to Avoid

May 16

From social media graphics and website layouts to creating a cohesive grouping of promotional products, there are plenty of opportunities to flex your creative muscles and grow your business at the...

4 Ways to Improve Communication

Apr 23

Have you ever had this conversation before? Them: "How are you?" You: "Yes." Or have you ever been in a meeting and realized you zoned out halfway through? Or how about when you're at the movie...

What’s Up With Unboxing Videos? The Trend You Must Try

Dec 4, 2025

We all enjoy that element of surprise (well, most of us!). User-generated unboxing videos have popped up more and more on YouTube and other social media platforms, adding a surprising value to prod...

The History of Promotional Products

Nov 11, 2025

If you've ever been to a music festival or convention and walked away with a bag full of freebies, then you know that promotional products work! But did you know that those quirky logoed products h...

Using Customer Profiles to Find the Perfect Promo Products

Aug 14, 2025

When business owners are asked about the customers they serve, many times, their response is: "Well, we serve everyone..." If a company served everyone, it would be impossible to build a successfu...

Imprint Everything: A Guide to Printing Methods

Jul 30, 2025

Once you've found the perfect promotional product for your business or organization, the next step is to emblazon it with your logo or message. Depending on the item, there may be multiple decorati...

Branding 101: Let’s Talk Logos

Mar 31, 2025

A logo is often a company's first impression and it can impact a customer's perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element that repre...

3 Things Every Busy Professional Needs

Mar 24, 2025

If there's one thing we never have enough of, it's time. We haven't quite figured out a way to freeze time yet, but we have found ways to save it. If you're a busy professional, these three FREE pl...

5 Fail-Proof Ideas for Your Business Instagram

Mar 3, 2025

What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it - Instagram. This photo and video sharing social platform have re...

6 Helpful Tips to Address Unhappy Customers

Jan 19, 2025

It's the moment you dread. The phone call you don't want to pick up. The review you're scared to address. Responding to unhappy customers seems like a chore. It can be overwhelming and humiliatin...

Why You Should Consider A New Hire Welcoming Kit

Nov 23, 2024

Did you know that according to Gallup, only 12% of employees feel they have experienced a good onboarding experience? Onboarding is more than just filling out the mandatory HR paperwork and some tr...

Decoration Methods, Simplified: Part II

Sep 26, 2024

In our recent post Decoration Methods, Simplified: Part I, we introduced you to several different types of decoration methods for promotional products. Because there are SO many options, now we're ...

Branding 101: What Makes a Brand Powerful

Sep 12, 2024

A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, an...

Advice for Getting the Most Out of a Business Trip

Sep 5, 2024

Traveling for business can be a hectic experience if you approach your upcoming trip without any preparation. As with everything else in the world, there is an art to getting the most out of busine...

Generation Z vs. Millennials: What’s the Difference?

Mar 30, 2024

We're all familiar with the stereotypes that characterize the millennial generation- avocado toast, "killing" chain restaurants, and being social media obsessed. But what actually defines a millenn...

The Best Apps For Organization

Feb 29, 2024

For many of us, keeping organized and productive seems to be the goal that haunts us throughout the year - especially in an increasingly digital age where social media, a million calendar reminders...

9 Useful Apps for Sales & Marketing Professionals

Feb 22, 2024

Your phone's ringing off the hook. You've got three meetings back to back. Emails are piling up in your inbox. And when you have a moment to book your next business trip, you wonder how you're ever...

How to Work Smarter, Not Harder

Feb 14, 2024

Do you ever find that no matter how hard you're working, you're not getting the results you want? You put in the long hours at the office, you answer every email, you skip lunch, and yet you're sti...

How One Hour Can Determine Your Success

Jan 24, 2024

After working a long, tiring day, all you want to do is plop down on the sofa and watch TV. The thought of laying on the couch spending hours of mindless activity is tempting to most. In fact, the ...

6 Things You're Missing Out on by Not Using Promotional Products

Dec 17, 2023

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...

Sustainability & Environmental Responsibility: Why it Matters

Dec 2, 2023

As the reality of our planet's changing climate is becoming more and more apparent, being committed to sustainability has become a business imperative in the eyes of consumers. According to a 2018 ...

7 Ways to Instantly Make Your Website More User-Friendly

Sep 19, 2023

With more and more people preferring to conduct business exclusively online, a user-friendly website isn't just desirable, it's required if you want to be successful. These seven tips will help you...

6 Benefits of Customer Loyalty Programs

Jun 16, 2023

Everybody loves getting new business - it's exciting! Because new customers are so crucial to growing a business, many companies pour the majority of their marketing time and energy into generating...

5 Healthy Tips for Business Trips

Apr 25, 2023

So, you're traveling for work again. There are only 365 days in the year, can you recall how many days you've been on the road? It doesn't matter if you are traveling internationally to Hong Kong,...

Corporate Social Responsibility and the Beauty of Giving Back

Mar 20, 2023

Organizing a fundraising event. Donating food to a local animal shelter. Serving at a soup kitchen. No matter what you do to give back, volunteering feels pretty good, doesn't it? But it doesn't h...

How to Protect Your Business From Hackers

Feb 20, 2023

Business owners have a lot to lose in the event of an unfortunate data breach. From intellectual property to customer lists to bank account numbers, hackers have their eyes set on the most invaluab...

How to Put Together an Onboarding Kit

Feb 13, 2023

Employee engagement starts the second a new employee walks in the door, so it's important for companies to make a good impression on their first day! The onboarding process shouldn't just be about ...

Product Safety: What You Need to Know

Feb 5, 2023

No matter what they're purchasing, no one wants their products to be unsafe - it's a no-brainer! In the United States, there are several different product safety regulations that promotional produc...

How to be an Empathetic Leader and Still Get the Job Done

Dec 16, 2022

Empathy is the ability to feel the same emotions felt by someone else. This trait allows you to feel pain for a friend whose going through a divorce, or excitement for a sister who was recently pro...

6 Things You're Missing out on by Not Using Promotional Products

Dec 16, 2022

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...