Focus Marketing Group, Inc. | Promotional Products and Apparel

Case Study: This Promotional Product is in the Bag

Jul 28

Description: Laundry Bag Industry: Financial What it was purchased for: A credit union wanted to target college students and offer them an incentive to open a new account. They chose a stock desi...

8 Graphic Design Mistakes to Avoid

May 16

From social media graphics and website layouts to creating a cohesive grouping of promotional products, there are plenty of opportunities to flex your creative muscles and grow your business at the...

What’s Up With Unboxing Videos? The Trend You Must Try

Dec 4, 2025

We all enjoy that element of surprise (well, most of us!). User-generated unboxing videos have popped up more and more on YouTube and other social media platforms, adding a surprising value to prod...

The History of Promotional Products

Nov 11, 2025

If you've ever been to a music festival or convention and walked away with a bag full of freebies, then you know that promotional products work! But did you know that those quirky logoed products h...

How to Create Buzz Around a Launch With Promo Products

Nov 4, 2025

So, you're launching a new product or service? Congratulations - what an exciting time for your business! We understand that your next step is to develop your action plan to make this launch overwh...

Bamboo: It's Not Just for Pandas!

Sep 20, 2025

What first comes to mind when you think of the phrase "made from sustainable materials"? Bamboo, of course! Bamboo, which is a type of grass (who knew!), is an incredible renewable and sustainable ...

A Quick Guide to Promotional Bags

Sep 13, 2025

Whether you're at a tradeshow, school, office, or even the grocery store, chances are that you're going to see a promotional bag. Bags are one of the most ubiquitous promotional products - and for ...

Using Customer Profiles to Find the Perfect Promo Products

Aug 14, 2025

When business owners are asked about the customers they serve, many times, their response is: "Well, we serve everyone..." If a company served everyone, it would be impossible to build a successfu...

6 Hot Sauces Sure to Blow Your Socks Off

Jun 17, 2025

Finding a new, good hot sauce nowadays is almost like when Indiana Jones triumphantly grabs the idol at the beginning of Raiders of the Lost Ark. It may have taken you traversing through the aisles...

Case Study: Thank You for Spooning

Apr 14, 2025

Description: 12 Oz. Spooner Mug Industry: Advertising / Marketing / Publishing What it was purchased for: A major coupon distributor was looking for a thank you to give out to advertisers. How...

Branding 101: Let’s Talk Logos

Mar 31, 2025

A logo is often a company's first impression and it can impact a customer's perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic element that repre...

Relax and Unwind With These 10 Promo Products

Mar 10, 2025

Like that classic Beatles song, sometimes it can feel like your working eight days a week. Maybe you've had back to back meetings or you've had a stressful travel week. Whatever the case, nothing h...

5 Fail-Proof Ideas for Your Business Instagram

Mar 3, 2025

What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it - Instagram. This photo and video sharing social platform have re...

Your Guide to Promo Hats

Feb 3, 2025

A hat is a hat, right? With so many different styles available, it's easy to get confused. With this quick guide to promotional headwear, you'll learn the differences between the various styles of ...

12 Coolest Squeeze Products to Relieve Your Stress

Nov 30, 2024

Admit it, when you get a goodie bag full of promotional products, or you see a booth at a trade show - you immediately gravitate towards the stress relievers. Stress relievers have evolved well bey...

Branding 101: What Makes a Brand Powerful

Sep 12, 2024

A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, an...

Generation Z vs. Millennials: What’s the Difference?

Mar 30, 2024

We're all familiar with the stereotypes that characterize the millennial generation- avocado toast, "killing" chain restaurants, and being social media obsessed. But what actually defines a millenn...

The Best Apps For Organization

Feb 29, 2024

For many of us, keeping organized and productive seems to be the goal that haunts us throughout the year - especially in an increasingly digital age where social media, a million calendar reminders...

Lead a Healthier Lifestyle With These 6 Promotional Products

Jan 31, 2024

Eating healthy. Weight management. Working out five times a week. There are many health-related resolutions we set at the beginning of a new year. But, do we follow through with them? Many times, t...

6 Things You're Missing Out on by Not Using Promotional Products

Dec 17, 2023

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...

Sustainability & Environmental Responsibility: Why it Matters

Dec 2, 2023

As the reality of our planet's changing climate is becoming more and more apparent, being committed to sustainability has become a business imperative in the eyes of consumers. According to a 2018 ...

6 Products to Welcome Students Back to School

Oct 19, 2023

"Don't you just love New York in the fall? It makes me wanna buy school supplies. I would send you a bouquet of newly sharpened pencils if I knew your name and address." Tom Hanks said it bes...

6 Benefits of Customer Loyalty Programs

Jun 16, 2023

Everybody loves getting new business - it's exciting! Because new customers are so crucial to growing a business, many companies pour the majority of their marketing time and energy into generating...

What Makes Gen Z Tick?

Jun 8, 2023

It's 2020, and Generation Z is growing up. The generation includes people born between 1995 and the 2010s, putting the group's eldest squarely in their mid-twenties. Chances are that you may work a...

Your Guide to Drinkware

Mar 27, 2023

Mugs, tumblers, and bottles...oh my! There is an abundance of variety available when it comes to promotional drinkware, which can make it difficult to decide what is the best choice for your brand....

12 Perfect Pediatric Products for Babies

Mar 13, 2023

Oh, babies! What a joy to welcome. Bringing a new baby into the world is so exciting (but also stressful and frequently sleepless). New parents know that there's a lot to procure and prepare before...

How to Put Together an Onboarding Kit

Feb 13, 2023

Employee engagement starts the second a new employee walks in the door, so it's important for companies to make a good impression on their first day! The onboarding process shouldn't just be about ...

5 Products That will Send you Over the Moon and out of This World

Jan 22, 2023

For the first time since Neil and Buzz took those first steps on July 16th, 1969, there hasn't been a more exciting time for space exploration than right now. Just recently, we landed another rover...

6 Fun Products for Keeping Kids Occupied at Home

Jan 8, 2023

Since the coronavirus outbreak has forced many schools and daycares to close, millions of children are experiencing a major disruption in their daily lives. Parents working from home may be struggl...

6 Things You're Missing out on by Not Using Promotional Products

Dec 16, 2022

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...